In 1969, a fellow in Salinas, CA had a business in the
then-small town of Salinas, washing shopping carts
with a portable pressure washer. At the time,
Salinas had all of perhaps 7 or 8 shopping centers.
As the shopping carts were stored outside the stores
each night, he had the accounts to pressure wash them
down periodically. Over time, some of the shopping
center managers, realizing he was there at night when
all the cars had left, asked him if he would please
also hose off their sidewalks, pick up the debri,
etc.... For a while he did this by hand, just as a
side-track to his main business of pressure washing.
But eventually, it got to be time-consuming enough,
that he reasoned "there must be a better way". So he
invested in a golf-cart sized little ride-on sweeper
machine.
In the mid 1970s, upon the man's passing away, his
widow gave this fledgling little business away, as
payment on a family debt. As the new owner took over
the accounts, he began to expand it more towards the
sweeping end, and discontinued the pressure washing
aspect. By the mid 1970s, sweepers (for purposes of
shopping center night-time parking lots go) was
evolving to be truck-mounted vacuum style, rather than
miniature broom ride-on types. So this owner updated
to include several "Belair" brand sweepers. This
greatly increased the speed and efficiency, and he
began to add many more shopping centers in the growing
county. Backpack blowers also came into use, and the
service of blowing off sidewalks, blowing out corners,
etc... was added. The little broom type sweepers
were kept around for whenever heavy rock and dirt
sweeper calls came in, but the business was primarily
night-time shopping centers.
In 1978, this owner sold the business. The new owner
changed to "Mr. Air" brand sweepers, and kept the
primary focus on shopping centers, for the next 8
yrs. The little golf-cart sized broom sweepers would still
go out to do industrial yards, and the occasional call
for some construction type cleanup, where dirt and
rock was involved (since parking lot vacuum type
sweepers are not suited for heavy rock and dirt)
In 1987, this owner in turn sold the business to the
current owners. We continued to do everything the
same, but quickly noticed that we would occasionally
get calls to do asphalt or construction related work,
which our little broom sweepers weren't equipped
to handle. Looking around at what the
contractors were hoping to hire, we saw that there was
quite a market of demand for large municipal sized
sweepers, and not the small ride-on type brooms. At
the time, since we were the only local sweeper company
that even had a broom of any size, we saw the
frustration of contractors calling for someone to
travel in, from out of town, to fulfill these needs.
So in 1989, we took the plunge, and entered in to an
arena of which we had absolutely no idea how to
fill! The road was rocky, and we learned the hard
way how to maintain them, use them, price them, and
the types work they could do, and how to do it,
etc.... But within a few years, we got to where we
could reliably send them out to jobs. Along the
way, we dabbled into a very exclusive niche of
sealcoat preparation (which is very handwork
intensive) for awhile. While we still do that work
upon request, we evolved to tend to put our resources
more towards asphalt work related sweeping.
By 1997, we began to focus all our energies and
resources to just the big sweeper market. We sold off
all our night-time air sweeper routes, and now
strictly do the large sweeper market.
In the mid 1990s, the Operating Engineers union
in northern CA, had its sights set on forcing street
sweeper companies, who were then working with
signatory general contractors, to join the union.
This was done under threat of no longer being able to
work for signatory general contractors, unless they
joined. Prior to this time, if there were prevailing
wages to be paid, it was paid "cash in-lieu of
benefits", and there simply were no union brooms north
of southern CA. So if that pressure had ever been
posed to a signatory contractor, he would rightfully
say "there is no union brooms to choose from", and
therefore could call any other qualified vendor.
After several years, of pressuring many sweeper
companies, the union was able to get a few to "sign on
the dotted line", with the promise of un-limited work,
at whatever prices/rates that sweeper cared to
charge. In other words, the signatory contractors,
under their own "preservation/protection
union clauses" would be forced to use the union
sweeper that was being pointed out to them, simply
because they were union. It could no longer be shown
that "there was no union brooms to choose from". And
no matter how many breakdowns, and how lousy the
quality, the signatory contractor would still be
forced to use the lesser-able vendor. While this was
far from perfect, it had the ripple effect of causing
whomever was in the geographic vicinity of the one
union broom, to likewise "sign on the dotted line", to
get his market share back. In a lot of
cases, these sweeper companies had merely done
primarily prevailing wage work anyhow, so it didn't
seem like paying into funds (verses cash in-lieu of
benefits), was that painful of a pill to swallow. And
once others sign, they too gets calls to go to the
remotest ends of the state, to also fill signatory
voids in those areas as well. Thus the ripple effect
continued around the state, with the union clearly
"winning".
We too, if we intended to continue to work for
signatory general contractors in this area, were
forced to sign, lest we merely see the union refer far
away sweepers to come to Salinas. Often time they
could not even perform, nor were near any backup
options in the case of breakdowns. But this made no
difference: the union was adamant that our customers
had to call these other sweepers. We finally had the
choice: 1) sign, if we intended to keep this half of
our customer base, or 2) don't sign and keep on with
the other half of our customer base: the non-union
non-signatory work we were doing at the time. By
signing, we risked "pricing ourselves out" of the
private market. But by not signing, we risked loosing
some of our biggest customers. We eventually decided
to sign, in the summer of 1999.